I think they actually doubt the pull of beer - I think there will be a queue for this... sure it's over-priced, and a gimmick, but $450 for a beer isnt unheard of - and it all comes down to the market. They are right, if people pay $10K for a champers, why wouldnt someone pay $450 for a beer? I am over people thinking that beer is inferior to wine... they are similar in a lot of ways... raw ingredients, fermentation, bottling....
http://www.smh.com.au/news/good-living/ ... 02485.html