VB back on top

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VB back on top

Postby Oliver » Friday Mar 29, 2013 10:16 am

The only good thing about VB regaining its mantle as Australia's best-selling beer is that it knocked off XXXX Gold.

http://www.theage.com.au/business/vb-re ... 2gvvl.html

The interesting thing is that the latest figures are VB on 12.2% and XXXX Gold on 11.9% (for a total of 24.1% of the beer market), while in April 2012 it was 12.3% to 12.4% (24.7% total) and in April 2011 it was 13.7% to 11.7% (25.4% total).

So, overall the share of the market that VB and XXXX Gold jointly hold is declining, in a declining beer market.

Let's hope some of the market share has gone to some decent beer.

Cheers,

Oliver
Oliver
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