All,
Many of you will recall these threads:
Beer fraud - letter to the ACCC
Peroni now BUL
Well, Anthony D'Anna is outraged, too, and has started a movement against brewed-under-licence beers in general and BUL Peroni in particular. I can only congratulate him, urge you to visit his blog and hope that you join him in his noble cause and stop drinking BUL beers.
Cheers,
Oliver
http://brewedunderlicencefreemarch.blogspot.com
... to my dismay, a few weeks ago, I ordered my favourite beer in the world, a Peroni from an Italian restaurant wanting to start the evening off on a good note. However when I tried the Peroni it tasted different. More like drinking a Crown Lager than the Peroni I have come to love.
Bizarre! How can a Peroni made and brewed in Italy taste like Crown Lager? Well after examining the bottle, it was revealed that this had been brewed under Licence by Coca Cola! What shocked me is that I had no idea that my favourite beer in the world, is now made in Australia!! I felt cheated, like I had caught my wife in bed with another man!!
... If I want to buy Peroni, I want Peroni. Not a beer brewed in Australia, using Australian water.
#brewedunderlicencefreemarch is about drinking your imported beer of choice, from the country which it has originated from. So Kirin from Japan, Stella from Belgium, Becks from Germany and most importantly Peroni from Italy.