This is like your standard word association game with a twist. The words are all brewing related, for example:
Forum Member starts with: beer,
Next reply could be: malt,
Then: barley,
Maybe: grain,
and so on... I am sure this will get off the track of brewing eventually, but it would be good for everyone to practise vocabulary etc.
If you want a better description of how the game is played see:
http://en.wikipedia.org/wiki/Word_association