CUB is a batch brewer. One line, 100,000 litres, clean the line, make a new batch of whatever's next on the list of brewskies. It's line has been set up to produce VB and everything else that's a variant of VB, as all the line can produce is VB and the variants of VB. Oh, and the alcopops, which are just carbonated water, flavouring and alcohol.
I'm told that the only hopping done is either PoR, Saaz or Hallatau, or in the case of that double-hopped crap they call Stirling, a combination of PoR and Saaz.
VB is the flagship product. Dietale may become Diamond may become whatever that stuff is called now, but one thing CUB will not do is mess with VB in any way. The company will tweak the alcoholic percentage of all the other stuff to bring the price down, but again, not VB.
If you've ever had a tour of Abbotsford, there's a neat little skunkworks/homebrew lab right inside the factory where they try and formulate The Next Big Thing. Be interesting to find out how much time they spend tooling around with recipies, and in what quantities.
Oh, and the VB pale ale was brewed in Queensland, for some strange reason.
How to make crap beer
imbibo caveo ne canis morsus vos
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A man/woman after my own heart. I couldn't have put it better myself.Anonymous wrote:Some guys I know will splurge out on a pint of heineken or a cascade premium think they are doing all right. But to me these are still just big breweries who mass produce stuff that only tastes marginally better than CUB beers. What do you think about that?
And I go into my bottle shop and a slab of Cascade Premuim costs more than a slab of Coopers Sparkling ale. The Coopers beer is a thousand times better than cascade, except that there is no gold wrapping on the stubbies. Again just marketing to push the price up.
(Oh, and Cascade is a CUB beer, but I know the point you were trying to make.)
Cheers,
Oliver
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