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Woolworths takes stake in Gage Roads

Posted: Sunday May 17, 2009 6:08 pm
by Oliver
Woolies' has picked up 25 per cent of Gage Roads for $1.9 million.

It's an interesting move. Read more about it here and here.

(As an aside, I just learned that Gage Roads is actually an area off the coast of WA!)

Cheers,

Oliver

Re: Woolworths takes stake in Gage Roads

Posted: Sunday May 17, 2009 9:08 pm
by Snowdog
If it makes their IPA a bit cheaper then good on them.

Re: Woolworths takes stake in Gage Roads

Posted: Tuesday May 19, 2009 5:32 am
by Alt
Snowdog wrote:If it makes their IPA a bit cheaper then good on them.
Hopefully :D

I've noticed Dan Murphy's have recently permanently dropped the price of the Gage Roads IPA to less than than Squires a sixer, down to $13 from $17 and is now the same price a carton - $50. Not sure if it applied to the other brews in their line up. Wonder if they'll be pushing it more, now their parent company have a large stake.