WTF???
New ad campaign, goes on to claim "origional brewing style for the last 80 years, unlike the new european boutique beers".
Yeah cause europe has only just started brewing beer. Seems like a desperate attempt to cling onto existing drinkers after coopers posted a record profit 06-07 of $19.5M marking the rise in "different beers".
I saw the ad in the virgin blue mag on a plane last night, still trying to find the actual ad online. Made my blood boil.