by thehipone » Sunday Oct 10, 2004 12:24 pm
Further proof as to how f%&*ed the American alcohol market is right now.
To be fair, I doubt it was the brewmaster that was the impetus behind this. THis sounds like an idea that marketing came up with and the production side got dragged along. This isn't for beer drinkers, Its AB trying to grab a bit of the Red Bull and vodka drinkers money.
I love how in the press report it says its marketed at the young twenty-something market, even though this is clearly a product that will appeal to the 16-21 (underage) market.
and yeah, gregb, they might as well just put "TOOL" with a big arrow towards the drinker on the can.