Hi and welcome, faithinbeer.
faithinbeer wrote:Considering some of the Peroni advertisements still consist of a poster with a peroni beer bottle and just italy written underneath, this has got to be deceptive advertising?
You'd reckon, wouldn't you.
faithinbeer wrote:the reality is more than half the people out there ordering a peroni ,think that its still made in italy, and probably would not be buying it if they knew the truth.
Can't argue with that.
I just checked out
Peroni's Australian site and the site description (which you can see if you do a Google search or right-click on the home page and choose "View source") says "Brewed in Italy to the original recipe since 1963." Surely deceptive. Of course, it's not untrue, but it must be designed to deceive drinkers into believing that it's the
only place it's brewed and that what you're buying in Australia is brewed in Italy.
As well, they're still misleading consumers to believe that Peroni Nastro Azzuro is made in Italy, with statements in videos from the brewer (remember that this is on the Australian site) about how much they export around the world, closely followed by him saying they're "kicking goals ... in Australia".
In the "Making Peroni" video he says "we own a maltery which is no more than 30km distance from where the brewery is located because we want to make 100% sure that we select the best [mumble] available for making a lager beer".
You can see the videos by going to
this page then clicking on "A zest for beer" in the "More Peroni" menu.
Cheers,
Oliver