I don't see the big problem. Surely people can make up their own minds. Just because it is cheap, doesn't mean everyone is going to go get slaughtered every day. Well, some might (Macca from youtube...) Telling supermarkets that their prices are too low! That's good for a laugh.
If everyone's so concerned about drinking, why not just ban it? The problem with that statement is that they might... except that they like the excise.
A beer in the hand is worth two in George Bush...
"They say beer will make me dumb. It are go good with pizza"
Psychostick
About 4 years ago in the states we could buy 16 can slabs of Guinness for $15. Not sure what they cost now, a 24 bottle slab of megaswill was about $11 with a 5 cent return per bottle, and if you wanted to drink the nasty stuff (equivelant of your VB) you could get 30 cans for $9-10.
Its 3% anyway! So it's a light beer,comparable with Cascade/Rogers etc...i.e. for the 1 pound spend you would get 5 cans, and that is really only 2.5 beers...
Yeah, that "Open & Drink" is pretty ridiculous, a) cos its pretty unnecessary but b) that encourages bulk drinking more than price...
As previously said, the beer is really all that strong. And another thing: I've recently lived/holidayed in England, and I used to take advantage of the Tesco brand cola and lemonade, which cost 12p for 2L. So I've no idea why they thing a 22p 440mL can is cheaper than the soft drink.
I lived in the old dart for 2 years and yes, tried a few of the cheap homebrand beers on offer. Tesco lager was 2% abv and tasted like fizzy stale water. Yes, beer is cheaper than it is here but its all relative. Good beer is still pricey there, you can buy ESbs etc by the bottle and they are anywhere from 1-2 pound per pint bottle.
For a starters they are pint cans not the regular size and i think most non beer swilling girls get much drunker on fizzy lagers than they do on there normal drink of choice, in this case, wine.