Woolworths takes stake in Gage Roads

[Oliver]

Woolies' has picked up 25 per cent of Gage Roads for $1.9 million.

It's an interesting move. Read more about it here and here.

(As an aside, I just learned that Gage Roads is actually an area off the coast of WA!)

Cheers,

Oliver

[Snowdog]

If it makes their IPA a bit cheaper then good on them.

[Alt]

If it makes their IPA a bit cheaper then good on them.

Hopefully

I've noticed Dan Murphy's have recently permanently dropped the price of the Gage Roads IPA to less than than Squires a sixer, down to $13 from $17 and is now the same price a carton - $50. Not sure if it applied to the other brews in their line up. Wonder if they'll be pushing it more, now their parent company have a large stake.